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April 15, 2026

UGC Pricing Guide 2026: What to Charge for Content

By CreatorBase Team•5 min read
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UGC has become a billion-dollar industry. Brands in 2026 prefer "authentic" creator content over polished studio ads. But how do you price a 30-second video?

Standard Market Rates

  • Base Video (No Usage): $150 - $300.
  • With Paid Media Rights (3 Months): $500 - $1,000.
  • Whitelisting / Dark Posting: Additional 20-30% premium.

Use our Reading Time tool to ensure your UGC scripts hit exactly the 30 or 60-second mark that brands demand.

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